Kikukawa Rei is more than just a pretty face. She is one of the few showbiz peple to have graduated from Tokyo University, the most pretigious third-level institution in Japan, and one of the hardest to get into. She had so much success as a model while still a student that, though she graduated with a degree in architecture, plans to go on to graduate school were put aside. Her academic background made her stand out but it is certainly her looks that have made her one of the most visible faces in Japan.

Kikukawa is a member of the Oscar Productions agency. She made the move from the fashion runway to the world of TV acting in 1999. Kikukawa made her TV debut in the CX TV drama Kikenna Kankei (Dangerous Association). Since then she has been appearing in dramas and commercials almost constantly. Kikukawa has done particularly well as a front-woman for dozens of products, from cosmetics and glasses to oil and insurance. On TV, she has appeared in such series as How to Marry a Millionaire (NTV, 2000) and Let's Go! Nagatacho (NTV, 2001). She starred in the direct-to-video Hollywood movie Double Deception in 2001, in which she played "the beautiful daughter of a rich and powerful Japanese businessman". There was talk of her appearing as a geisha in a Spielberg movie but that didn't materialize.
Kikukawa often appears in a kimono and is considere! d more o f a classic Japanese beauty. Whatever she's wearing or selling, Kikukawa is sure to be gracing TV screens and magazine covers for some time to come.